My Anime World

All of us are beginning a hopefully steady roll into 2026, but before we hit Black Flash–level speeds toward the wide-open future, let’s take a look back at some of the otaku merchandise that made a splash in 2025!

There are thousands upon thousands of products available on the TOM Shop. We filter those products into numerous shopping categories. For this article, we’ve researched data from four popular categories - Stationery, Books, Apparel & Cosplay and Figures & Dolls - and discovered some of the best-selling items in each one during 2025! TOM Fans who read TOM’s Insider Report, a monthly article accessible to TOM Shop Premium Members, will be familiar with these kinds of lists.

One of the great things about the anime industry is that it gives rise to countless fandoms, and there’s an ebb and flow with what’s trending with the fans. Because TOM is a global E-commerce site, this list gives you a glimpse into what anime fans around the world are vibing with. Hey, maybe you’ll spot something you personally purchased!

Stationery
#3

Naruto FL The Final Valley Madara Uchiha Non-Scale Figure

and

Naruto FL The Final Valley Hashirama Senju Non-Scale Figure

Who doesn't love a figure that doubles as a bookend? And the monumental statues of Madara Uchiha and Hashirama Senju from the Naruto series make so much sense as bookends to hold your manga collections together!

#2

Love Live! Sunshine!! Aqours Finale LoveLive! —Eikyu stage— Memorial Stickers Set

Fans showed plenty of love for Love Live! Sunshine! This Stickers Set proved to be a great way to celebrate the final solo concert for Aqours!

#1

hololive Meet 2025 Passport-style Notebook

Imagine going on a plane trip with your favorite hololive personalities. That’s exactly how this Passport-style Notebook makes you feel!

Books
#3

Goddess of Victory: Nikke Official Art Book

Sometimes, we need really good reference materials to inspire us. It doesn’t get much more inspirational than the titillating visuals from the hit game Goddess of Victory: Nikke!

#2

Mobile Suit Gundam W & Endless Waltz 30th Anniversary Official Book Operation 30th

Fans jumped at the chance to immerse themselves in Mobile Suit Gundam W & Endless Waltz with hundreds of pages of official materials. It’s an impressive set of tomes for the Gundam lovers out there!

#1

CLAMP EXHIBITION Official Art Book COLOR GOLD 1989→2024

From 1989 to 2024 and beyond, CLAMP has been making us smile with amazing art. This Art Book helps commemorate its illustrious history. How do we know? The Heart of the Cards tells us so!

Apparel & Cosplay
#3

Love Live! Sunshine!! Aqours Finale LoveLive! —Eikyu stage— T-shirt

We told you before that the love for Love Live! was strong. This T-shirt lets you proudly display your passion and appreciation for the Aqours Finale.

#2

hololive Collaboration Glasses Shirakami Fubuki Model (Re-run)

In 2025, these glasses modeled after Shirakami Fubuki were popular to pick up. They got fans going, “"Kon Kon Kitsune!”

#1

Frieren: Beyond Journey's End 3-Way Satchel Bag and Pouch Set (Re-run)

Fans feel just like Frieren with this fashionable Satchel Bag and Pouch Set! Immortality not included! Or is it…?

Figures & Dolls
#3

Pop Up Parade Overlord Albedo: Armor Ver. L Size

Yaaasss, mommy Albedo! An armored-up Albedo as a figure is a rare gem, and the Overlord fans ate it up!

#2

Genshin Impact Citlali: Obsidian Opalstar Ver. 1/8 Scale Figure

Why was this Citlali figure so big in 2025? Maybe many of us wanted to be cuddled like Itzpapa!

#1

LIMEPIE Series Zenless Zone Zero Ellen Joe: From Monday To Friday Ver. 1/8 Scale Figure

As the #1 figure on this list, fans of Ellen Joe proved they don’t just love her from Monday to Friday. They love her every day of the year!

So now we know what otaku were flocking to in 2025! From classics, like CLAMP and Gundam, to more recent properties, like Frieren and Zenless Zone Zero, our love for all things anime, manga and gaming proved to be quite versatile. Let's see what 2026 holds for us!

Note: If you really liked this article, consider becoming a Premium Member! You'll get access to over 6 years of Insider Reports by Sean Cardeno!

This is a Tokyo Otaku Mode original article by Sean Cardeno.