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SEGA opened「SEGA 65th THE LIMITED SHOP」at “Park in Park” on the first floor of MIYASHITA PARK in Shibuya on May 21, 2026, and it will stay open through May 28, 2026. It’s a huge collaborative effort between SEGA and popular artists and designers that celebrates 65 years of SEGA’s treasured history with exclusive anniversary merchandise and collaboration goods.
Tokyo Otaku Mode was invited to visit the shop on its press day, and here’s our breakdown. First, we’ll take a look at the atmosphere, and then we’ll showcase the merchandise available at「SEGA 65th THE LIMITED SHOP」.
Where Contemporary Meets Retro
Simply put, 「SEGA 65th THE LIMITED SHOP」has great vibes and can be enjoyed by newcomers, longtime SEGA fans, and visitors just looking for a good browsing experience thanks to the collaborative art on display.
You’re immediately greeted by the sight of old CRT televisions and large art displays when you walk inside the gray and blue industrial store space. Music from Sonic Adventure 2, Crazy Taxi, Like a Dragon, and other songs play in the background. Iconic imagery of the Dreamcast, Sonic the Hedgehog, and other characters enter your eyesight. Before you realize it, the wave of nostalgia has transported you into a 90s time capsule, bringing back memories of the time you first discovered SEGA.
HYOTA SHIGE, from the art collective [ALL OVER], was in charge of designing the shop’s layout and atmosphere, while Anique Inc. planned and produced「SEGA 65th THE LIMITED SHOP」in partnership with SEGA. From the shop’s key visual art to its interior design, a large focus was placed on artistic vision and crafting an atmosphere that makes you feel like you stepped into an “experience”. It’s a cohesive environment that connects people and culture thanks to SEGA’s global reputation.
The shop’s atmosphere also reminds you of what it was like to just “play” games as a kid, the fun nature of exploration, the sounds of adventure, and discovering something new like you’ll experience seeing the exhibited artwork.
A New Perspective on Classic IP
The merchandise at「SEGA 65th THE LIMITED SHOP」was designed specifically for this event, and it’s a great way to take a piece of SEGA’s history with you. From acrylic goods to post cards, t-shirts, hoodies, caps, and more, you’ll have no shortage of ways to show off your love of SEGA and your favorite IP. The items can be divided in two categories: original 65th anniversary goods by SEGA and items designed in collaboration with popular artists.
Original 65th Anniversary Goods from SEGA
Let’s take a look at the original 65th anniversary goods. These items will first be available to purchase at「SEGA 65th THE LIMITED SHOP」, and they range from a variety of nostalgic SEGA IP found on the MEGA DRIVE, the Sega Saturn, and the Dreamcast. Some of the titles include Out Run, Puyo Puyo, Sonic Adventure 2, Space Channel 5, Crazy Taxi, and Sakura Wars.
Anniversary cups and stickers are also available to purchase from the diner space connected to「SEGA 65th THE LIMITED SHOP」, so be sure to grab these gems, too.
Artist Collab. Merch
Similar to their collaboration at SEGA STORE TOKYO with artist, graphic designer Mr. Kosuke Kawamura, SEGA has invited a range of artists to collaborate on merchandise at 「SEGA 65th THE LIMITED SHOP」. Ochiai Shohei, SHINKNOWNSUKE, Nukeme, BOKUNOU, and LUGOSIS & STRATO have all lent their talents to create truly unique, stylish merchandise for「SEGA 65th THE LIMITED SHOP」. Each artist represents a different flavor and perspective on SEGA’s classic IP. The playful touch of street art, contemporary art, graphic design, and other techniques fit perfectly alongside SEGA’s iconic franchises. Let’s take a look at some of the items!
Celebrate Your History with SEGA
SEGA has evolved so much over 65 years. From video games to tv shows, blockbuster movies, entertaining comics, toys, music, and more spanning the globe, SEGA has created a culture and relationship with its audience through so many of its iconic characters and IP. We’ve all had an interaction with SEGA at one point in our lives.「SEGA 65th THE LIMITED SHOP」is where you can celebrate your history with SEGA.
Whether you’re a newcomer just browsing the shop or a longtime fan, 「SEGA 65th THE LIMITED SHOP」welcomes everyone to take the journey with SEGA from now and into the future. If you’re in Shibuya, please find the time to visit. Remember, it closes on May 28, 2026, so you gotta move fast!
Store Info
Name
「SEGA 65th THE LIMITED SHOP」
Date
May 21, 2026 ～ May 28, 2026
Store Location
“Park in Park” MIYASHITA PARK 1F
Jingumae 6-20-10
Shibuya-ku, Tokyo, 150-0001
Business Hours
11:00 AM ～ 9:00 PM
※ Business hours for the last day, May 28th, will be from 11:00 AM to 6:00 PM
Official Website
SEGA 65th THE LIMITED SHOP
This is a Tokyo Otaku Mode original article written by A. Morris.
©SEGA.
from Tokyo Otaku Mode News https://ift.tt/roqxI9u
Games, Art, and Culture Collide to Celebrate SEGA’s 65th Anniversary at「SEGA 65th THE LIMITED SHOP」
Hello, fellow collectors! As Japan basks in the beautiful glow of late spring, with vibrant shinryoku (fresh greenery) adorning every view and the pleasant anticipation of summer just around the corner, we're thrilled to bring you another fantastic weekly update ✨. Between May 17th and May 23rd, our digital shelves are brimming with 37 brand-new bishoujo figures, ready to find a loving spot on your display shelf! Get ready to welcome some fan-favorite characters and kawaii additions from popular anime, manga, and video games. Each one is a perfect way to celebrate the season's charm and add a sparkling touch to your collection. Happy collecting!
※ Please note that some products may be unavailable in selected regions.
Ye_jji Illustration Mari: Bunny Ver. Standard Edition 1/6 Scale Figure
Under the planning and production of Hobbysakura, here comes the original 1/6 scale figure "Mari Bunny Ver." drawn by illustrator ye_jji! Don't miss out on this sweet and charming bunny girl!
Ye_jji Illustration Mari: Bunny Ver. Deluxe Edition 1/6 Scale Figure
Under the planning and production of Hobbysakura, here comes the original 1/6 scale figure "Mari Bunny Ver." drawn by illustrator ye_jji! The Deluxe Edition will also be bundled with a bonus tapestry of the original character illustration. Don't miss out on this sweet and charming bunny girl!
Nendoroid Wuthering Waves The Shorekeeper
"'The Shorekeeper'... This name suits me well enough. It aligns with my purpose and drive: they only exist because of you."
From the open-world RPG game "Wuthering Waves" comes a Nendoroid of The Shorekeeper!
Nendoroid Hatsune Miku: Rabbit Hole Ver. (Re-run)
Gonna be a smitten mitten 'til the day you die?
From the music video of DECO*27's song "Rabbit Hole" comes a new Nendoroid of Hatsune Miku! Be sure to add the adorable yet alluring Miku to your collection!
figma Blue Archive Saori Joumae
"Your orders, Sensei. That's my purpose."
From the popular game "Blue Archive" comes a figma of Saori Joumae, a student of Arius Satellite School and the leader of the Arius Squad!
My Dress-Up Darling Marin Kitagawa: Halloween Ver. 1/7 Scale Figure
From the anime "My Dress-Up Darling" comes a scale figure of Marin Kitagawa in a Halloween outfit! The figure features Marin with her characteristic wink, charming glance and a slight blush. Her slender physique and smooth skin have been carefully sculpted to the smallest details even beneath her dress. Her hat can also be removed for a variety of display options. Be sure to add this adorable rendition of Marin with a Halloween twist to your collection!
FymriE Illustration Baseball Club Girl: Lingerie Ver. Standard Edition 1/6 Scale Figure
Under the planning and production of UMIKAWA, FymriE original character "Baseball Club Girl Lingerie Ver." is now available as a 1/6 scale figure! Make sure not to miss out!
FymriE Illustration Baseball Club Girl: Lingerie Ver. Deluxe Edition 1/6 Scale Figure
Under the planning and production of UMIKAWA, FymriE's original character "Baseball Club Girl Lingerie Ver." is now available as a 1/6 scale figure! The Deluxe version will include a tapestry as bonus! Make sure not to miss out!
Felnemo Illustration Tied-Up Cat Putika-chan Standard Edition 1/7 Scale Figure
Under the planning and production of Siki Anim, Felnemo's original character "Tied-Up Cat Putika chan" is now available as a 1/7 scale figure! Don't miss out on this cute cat-girl!
Felnemo Illustration Tied-Up Cat Putika-chan Deluxe Edition 1/7 Scale Figure
Under the planning and production of Siki Anim, Felnemo's original character "Tied-Up Cat Putika chan" is now available as a 1/7 scale figure! The Deluxe version will include a tapestry and characeter card as bonuses! Don't miss out on this cute cat-girl!
Gwan-E Illustration Defenseless Erin Standard Edition 1/6 Scale Figure
Under the planning and production of KAWA DESIGN, here comes the 1/6 scale figure of "Defenseless Erin" drawn by illustrator Gwan-E! Make sure not to miss out!
Gwan-E Illustration Defenseless Erin Deluxe Edition 1/6 Scale Figure
Under the planning and production of KAWA DESIGN, here comes the 1/6 scale figure of "Defenseless Erin" drawn by illustrator Gwan-E! The Deluxe Edition will also be bundled with a illustration acrylic quicksand stand as bonus! Make sure not to miss out!
DISH Illustration Idol Angel 1/6 Scale Figure
Under the planning and production of VKEND, the original character "Idol Angel" drawn by illustrator dish are now available as a 1/6 scale pvc figure! Her wings feature a soft purple gradient, and her delicate expression creates a dreamy, ethereal atmosphere. Hope you enjoy her sacred beauty in your collection!
YD Illustration Miu Kurokawa 1/6 Scale Figure
Designed and produced by manufacturer ENSOUTOYS, here comes the 1/6 scale figurine of Miu Kurokawa, based on illustrator YD's original work! A illustration tapestry is also planned to be included as a bonus! Please enjoy the charming appeal of Miu right in your own hands!
Daiblos Core Bright Summer - Barbera Red 1/6 Scale Figure
Under the planning and production of Animester, here comes the 1/6 scale figure of "Bright Summer - Barbera Red!" The first limited edition will come with a Oval Badge as bonus! Make sure not to miss out!
{pagebreak}Oshi Works Yu-Gi-Oh! Duel Monsters Téa Gardner
Affordable, Collectible, and FUN!
Introducing OSHI WORKS, a new series from Kotobukiya!
Based on "oshi", the Japanese word for favorite, OSHI WORKS is all about bringing your beloved characters to life at affordable prices.
Whether you're just starting your figure collection or you're a seasoned collector looking for something more casual, OSHI WORKS suits all kinds of “oshi” fans.
Each figure comes on a standardized square base that makes it easy to collect and display, so they can be shown from every angle.
Of course, Kotobukiya will never compromise on our legendary quality and crisp paintwork, even while maintaining wallet-friendly prices.
Display your OSHI WORKS figures alongside your other merch or start a brand-new collection with Kotobukiya's new series!
Affordable, Collectible, and FUN!
Téa Gardner from Yu-Gi-Oh! joins the OSHI WORKS series!
OSHI WORKS figures feature the satisfying volume expected from scale figures alongside paint finishes that bring out the characters' charms to the fullest.
The result is a figure with an overwhelming presence that can be displayed anywhere.
Recreated based on a typical everyday scene at Domino High School: Téa watching Yugi and Joey duel. Display her with other characters from the same series to create the ultimate Yu-Gi-Oh! lineup! Magnets secure the figures in place, allowing their positions to be adjusted to fit any collection case. Displaying multiple figures from the same series on a single base adds even more fun to your collection. And there's even more to come in the OSHI WORKS Yu-Gi-Oh! series!
Build your own unique Yu-Gi-Oh! collection with this ever-expanding lineup.
This is a must-have series for fans, satisfying both the fun of displaying and the joy of collecting.
Oshi Works The Apothecary Diaries Maomao
Affordable, Collectible, and FUN!
Introducing OSHI WORKS, a new series from Kotobukiya!
Based on "oshi", the Japanese word for favorite, OSHI WORKS is all about bringing your beloved characters to life at affordable prices.
Whether you're just starting your figure collection or you're a seasoned collector looking for something more casual, OSHI WORKS suits all kinds of “oshi” fans.
Each figure comes on a standardized square base that makes it easy to collect and display, so they can be shown from every angle.
Of course, Kotobukiya will never compromise on our legendary quality and crisp paintwork, even while maintaining wallet-friendly prices.
Display your OSHI WORKS figures alongside your other merch or start a brand-new collection with Kotobukiya's new series!
Affordable, Collectible, and FUN!
Maomao from the TV anime The Apothecary Diaries joins the OSHI WORKS series!
OSHI WORKS figures feature the satisfying volume expected from scale figures alongside paint finishes that bring out the characters' charms to the fullest.
The result is a figure with an overwhelming presence that can be displayed anywhere.
Maomao will add a unique touch to your collection. Display her with Jinshi from the same series to enjoy the world of The Apothecary Diaries! Magnets secure the figures in place, allowing their positions to be adjusted to fit any collection case. Multiple bases can be connected to display figures from the same series side-by-side, adding even more fun to your collection.
This is a must-have series for fans, satisfying both the fun of displaying and the joy of collecting.
Sengoku G Series Date Masamune 1/12 Scale Action Figure
Under the planning and production of the Chinese manufacture KEEPGOING STUDIO, here comes the new 1/12 scale action figure "Date Masamune" from Sengoku G series! The iconic helmet with the crescent moon crest and her heavy blue-and-gold armor are faithfully recreated in detail. From her dignified pose holding a battle banner to dynamic combat stances with dual swords, you can enjoy many different looks of this legendary warrior. Be sure to add her to your collection!
Ye_jji Illustration Posa: Zombie Ver. Standard Edition 1/6 Scale Figure
Under the planning and production of OTAKUTOYS, here comes the original 1/6 scale figure "Posa(zombie ver.)" drawn by illustrator ye_jji! Don't miss out on this cute zombie girl!
Ye_jji Illustration Posa: Zombie Ver. Deluxe Edition 1/6 Scale Figure
Under the planning and production of OTAKUTOYS, here comes the original 1/6 scale figure "Posa(zombie ver.)" drawn by illustrator ye_jji! The Deluxe Edition will also be bundled with a bonus tapestry and card of the original character illustration. Don't miss out on this cute zombie girl!
Azur Lane Implacable: Bunny Ver. 1/4 Scale Figure
Kaedeko Illustration Kanna Sasaki: Gold Bikini Ver. 1/5 Scale Figure
Atelier Ryza 3: Alchemist of the End & the Secret Key Reisalin Stout 1/7 Scale Figure
The main visual of Atelier Ryza 3 has been turned into a figure!
Reisalin Stout, also known as Ryza from the game "Atelier Ryza 3: Alchemist of the End & the Secret Key", has been turned into a 1/7 scale figure.
The figure was inspired by the main visual, which can also be seen on the game's package, and was overseen by the Atelier Ryza development team and character designer Toridamono!
It faithfully reproduces Ryza perched upon a cliff with a gentle smile. Her healthy physique, her Agnes
Luce weapon, and other iconic accessories have all been meticulously recreated.
Bakemonogatari (Manga) Tsubasa Hanekawa 1/7 Scale Figure
TENITOL TALL Alya Sometimes Hides Her Feelings in Russian Alya: China Dress Ver.
TENITOL TALL Alya Sometimes Hides Her Feelings in Russian Yuki Suou: China Dress Ver.
BanG Dream! Ave Mujica 3D Frame Figure
Blue Archive Serika: Swimsuit Ver. 1/7 Scale Figure
Hatsune Miku with SOLWA 1/7 Scale Figure (Re-run)
A super cool Hatsune Miku just for you.
From "Character Vocal Series 01: Hatsune Miku" comes a scale figure of Hatsune Miku based on a collaboration with the premium brand COCOLLABO and their apparel brand SOLWA!
The 1/7th scale figure is based on a special illustration of Hatsune Miku by popular illustrator Mai Yoneyama. Miku's twintails feature a liquid-like texture, and her outfit has been made with the use of translucent parts, making for a figure with plenty to look at from head to toe. Be sure to add this figure of Hatsune Miku with a different kind of charm to your collection!
Nendoroid Blue Archive Hikari Tachibana
Hikari's ping-pong dash–16 hits per second!
From the popular game "Blue Archive" comes a Nendoroid of Hikari, a Central Control Center member at Highlander Railroad Academy!
{pagebreak}Nendoroid Blue Archive Nozomi Tachibana
"Whether it be train operation or track installation, leave it to me! Pahyahya!"
From the popular game "Blue Archive" comes a Nendoroid of Nozomi, a Central Control Center member at Highlander Railroad Academy!
Nendoroid Doll Bocchi the Rock! Ikuyo Kita
Ikuyo Kita joins the Nendoroid Doll lineup!
From "Bocchi the Rock!" comes a Nendoroid Doll of Ikuyo Kita!
The Nendoroid Doll series of palm-sized action figures feature the same heads as standard Nendoroids, but alternate doll-like bodies that are highly articulated and can easily be dressed-up into different outfits! Be sure to add Nendoroid Doll Ikuyo Kita to your collection!
*The skin tone of this Nendoroid Doll is a special color to match that of the original character.*
Torso stand not included.
Pop Up Parade The Legend of Heroes: Trails in the Sky 2nd Chapter Renne L Size
With the same impact as a scale figure!
The POP UP PARADE L line is a series of figures that are as impressive and satisfying as scale figures.
Pop Up Parade Needy Streamer Overload OMGkawaiiAngel: Anime Ver.
A New Addition to the POP UP PARADE!
POP UP PARADE is a series of figures that are easy to collect with affordable prices and easy-to-display sizes.
Pop Up Parade Needy Streamer Overload Ame-chan: Anime Ver.
A New Addition to the POP UP PARADE!
POP UP PARADE is a series of figures that are easy to collect with affordable prices and easy-to-display sizes.
Huggy Boom Honkai: Star Rail Sparkle's Bomb Doll
HUGGY BOOM Sparkle's Bomb Doll
From the hit game "Honkai: Star Rail" comes a HUGGY BOOM of Sparkle's bomb doll! HUGGY BOOM are bigger versions of the Huggy Good Smile line of chibi figures. The neck is articulated and the arms can be moved up and down for posing.
Azur Lane Ägir: Nightpool Ver. 1/6 Scale Figure
"Isn't it time you conceded victory to me?"
From "Azur Lane" comes a figure of Ägir in a swimsuit! This figure is sculpted based on an illustration by Guchico. Her provocative expression has been faithfully captured, and her wet skin feels almost real thanks to the pearl paintwork.
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